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Online CPD Course

Blogging for Business

Learn how to plan, write and optimise business blog content that attracts audiences, demonstrates expertise and supports marketing goals.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-015

Blogging for Business

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to blogging for business. It covers blog strategy, audience research, topic selection, content structure, writing for the web, SEO basics, calls to action, publishing schedules, promotion and performance measurement. Learners will understand how business blogging supports visibility, authority and customer engagement.
Learning Outcomes
  • Explain the purpose and benefits of business blogging.
  • Identify relevant topics based on audience needs and business objectives.
  • Structure and write clear, engaging blog content.
  • Apply basic SEO principles to improve content discoverability.
  • Promote blog content through appropriate digital channels.
  • Measure blog performance and use insights to improve future content.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.