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Online CPD Course

Content Marketing

Learn how to create valuable content that attracts audiences, builds trust and supports long-term marketing success.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-004

Content Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with practical guidance on content marketing. It covers content strategy, audience research, storytelling, blogs, videos, social media content, content planning, search optimisation, performance measurement and maintaining brand consistency. Learners will understand how quality content supports customer engagement and business growth.
Learning Outcomes
  • Explain the principles of content marketing.
  • Identify audience needs and develop relevant content strategies.
  • Create engaging content across different digital channels.
  • Maintain consistent branding and messaging.
  • Measure content performance using appropriate metrics.
  • Support customer engagement through valuable and informative content.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.