← Back to All Courses
Online CPD Course

E-commerce Marketing

Learn how to market products and services effectively within an e-commerce environment using digital channels and customer-focused strategies.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-029

E-commerce Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with practical guidance on e-commerce marketing. It covers online stores, product listings, customer journeys, digital advertising, SEO, email marketing, social media, promotions, customer retention and measuring online sales performance. Learners will understand how digital marketing supports successful e-commerce businesses.
Learning Outcomes
  • Explain the principles of e-commerce marketing.
  • Recognise the stages of the online customer buying journey.
  • Use digital marketing channels to promote products and services.
  • Understand how product presentation influences purchasing decisions.
  • Measure e-commerce marketing performance using relevant metrics.
  • Support customer retention through effective online marketing strategies.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.