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Online CPD Course

Email Marketing

Develop the knowledge and practical skills required to create effective email marketing campaigns that engage customers and achieve business objectives.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-005

Email Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to email marketing. It covers email campaign planning, audience segmentation, content creation, subject lines, design, legal compliance, automation, performance monitoring and continuous improvement. Learners will understand how email marketing supports customer communication, engagement and retention.
Learning Outcomes
  • Explain the principles of effective email marketing.
  • Plan email campaigns for different customer audiences.
  • Create professional and engaging marketing emails.
  • Understand legal and compliance requirements for email marketing.
  • Measure campaign performance using email marketing metrics.
  • Improve future campaigns through testing and performance analysis.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.