← Back to All Courses
Online CPD Course

Event Marketing

Learn how to plan and promote events effectively to attract audiences, support engagement and achieve marketing objectives.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-037

Event Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with practical guidance on event marketing. It covers event objectives, target audiences, promotion channels, branding, digital campaigns, registrations, stakeholder communication, event-day promotion, follow-up and performance evaluation. Learners will understand how structured event marketing supports attendance, engagement and organisational goals.
Learning Outcomes
  • Explain the principles of effective event marketing.
  • Define clear event objectives and target audiences.
  • Select appropriate channels to promote events.
  • Develop consistent event branding and marketing messages.
  • Support attendee engagement before, during and after an event.
  • Measure event marketing performance and identify improvements.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.