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Online CPD Course

Google Ads Awareness

Gain an understanding of Google Ads and how paid search advertising supports marketing objectives and customer acquisition.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-008

Google Ads Awareness

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to Google Ads awareness. It covers pay-per-click advertising, campaign types, keywords, ad creation, targeting, budgets, quality score, conversions, performance metrics and advertising compliance. Learners will understand how Google Ads can support online visibility and business growth.
Learning Outcomes
  • Explain the purpose and principles of Google Ads.
  • Recognise different campaign types and advertising objectives.
  • Understand keywords, targeting and audience selection.
  • Create awareness of how ad quality and relevance influence performance.
  • Identify key metrics used to measure advertising success.
  • Recognise legal and ethical responsibilities in online advertising.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.