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Online CPD Course

Influencer Marketing

Learn how influencer marketing can support brand awareness, customer engagement and campaign performance through suitable creator partnerships.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-017

Influencer Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with an introduction to influencer marketing. It covers influencer selection, audience fit, campaign objectives, briefing, content standards, disclosure, authenticity, performance measurement, brand risk and relationship management. Learners will understand how to plan and manage influencer activity professionally and responsibly.
Learning Outcomes
  • Explain the principles of influencer marketing.
  • Identify influencers whose audiences align with campaign objectives.
  • Develop clear campaign briefs and performance expectations.
  • Understand disclosure, transparency and advertising responsibilities.
  • Monitor influencer activity for brand suitability and compliance.
  • Measure campaign performance using appropriate engagement and conversion metrics.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.