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Online CPD Course

Landing Page Essentials

Learn how to design effective landing pages that encourage visitors to take action and improve marketing campaign performance.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-027

Landing Page Essentials

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with an introduction to landing page essentials. It covers landing page objectives, page structure, headlines, calls to action, user experience, trust signals, mobile optimisation, testing and conversion-focused design. Learners will understand how effective landing pages support lead generation and customer conversions.
Learning Outcomes
  • Explain the purpose of marketing landing pages.
  • Identify the essential components of high-performing landing pages.
  • Create clear calls to action that encourage customer engagement.
  • Recognise the importance of user experience and mobile optimisation.
  • Understand how testing improves landing page performance.
  • Support marketing campaigns through effective landing page design principles.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.