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Online CPD Course

LinkedIn Marketing

Learn how to use LinkedIn strategically to build professional visibility, engage business audiences and support marketing objectives.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-011

LinkedIn Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to LinkedIn marketing. It covers company pages, professional profiles, audience targeting, content planning, thought leadership, networking, paid promotion, analytics and campaign optimisation. Learners will understand how LinkedIn can support brand credibility, lead generation and B2B marketing activity.
Learning Outcomes
  • Explain the principles of LinkedIn marketing.
  • Create and maintain a professional LinkedIn presence.
  • Develop relevant content for professional and business audiences.
  • Use LinkedIn to build networks and generate business opportunities.
  • Understand the basics of LinkedIn advertising and audience targeting.
  • Measure marketing performance using appropriate LinkedIn analytics.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.