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Online CPD Course

Local SEO

Develop practical knowledge of local SEO techniques to improve online visibility for businesses serving local customers.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-007

Local SEO

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with an introduction to local SEO. It covers Google Business Profile optimisation, local keywords, citations, customer reviews, location pages, local search rankings, mobile search and measuring local SEO performance. Learners will understand how local SEO helps businesses attract nearby customers and increase local visibility.
Learning Outcomes
  • Explain the principles of local search engine optimisation.
  • Optimise online business profiles for local search visibility.
  • Identify effective local keywords and location-based content.
  • Recognise the importance of customer reviews and business citations.
  • Improve local search performance through good SEO practices.
  • Monitor local SEO results using appropriate tools and metrics.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.