← Back to All Courses
Online CPD Course

Market Research

Learn how to gather, analyse and interpret market information to support informed marketing and business decisions.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-022

Market Research

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with an introduction to market research. It covers research objectives, primary and secondary research, surveys, interviews, customer insights, competitor analysis, data interpretation, reporting and ethical research practices. Learners will understand how market research supports effective marketing planning and decision-making.
Learning Outcomes
  • Explain the purpose and importance of market research.
  • Differentiate between primary and secondary research methods.
  • Collect and interpret customer and market information.
  • Analyse competitor activity and market trends.
  • Present research findings to support business decisions.
  • Apply ethical and responsible market research practices.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.