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Online CPD Course

Marketing for Small Businesses

Learn practical, cost-effective marketing techniques that help small businesses attract customers and support sustainable growth.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-040

Marketing for Small Businesses

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to marketing for small businesses. It covers target customers, branding, local marketing, websites, social media, email, content marketing, budgeting, customer relationships and measuring marketing results. Learners will understand how small organisations can build effective marketing activity using limited resources.
Learning Outcomes
  • Explain the principles of marketing within a small-business environment.
  • Identify target customers and appropriate marketing opportunities.
  • Develop a clear and consistent business brand.
  • Select cost-effective digital and offline marketing channels.
  • Plan marketing activity within realistic budgets and resources.
  • Measure results and improve marketing activity over time.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.