← Back to All Courses
Online CPD Course

Podcast Marketing

Develop an understanding of podcast marketing and learn how audio content can build audiences, strengthen brands and support marketing objectives.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-030

Podcast Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to podcast marketing. It covers podcast planning, audience identification, content strategy, branding, publishing platforms, promotion, guest interviews, sponsorship, audience engagement and performance measurement. Learners will understand how podcasts support thought leadership, customer engagement and long-term brand awareness.
Learning Outcomes
  • Explain the principles of podcast marketing.
  • Identify target audiences and develop podcast content strategies.
  • Understand the process of planning, publishing and promoting podcasts.
  • Use podcasts to strengthen brand awareness and customer engagement.
  • Measure podcast performance using appropriate audience metrics.
  • Recognise good practice when creating professional audio content.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.