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Online CPD Course

Public Relations Essentials

Develop a practical understanding of public relations and learn how effective communication supports organisational reputation and stakeholder relationships.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-036

Public Relations Essentials

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to public relations essentials. It covers PR objectives, stakeholder communication, media relations, press releases, reputation management, crisis communication, brand messaging and evaluating PR activity. Learners will understand how effective public relations supports trust, visibility and organisational credibility.
Learning Outcomes
  • Explain the purpose and principles of public relations.
  • Identify key stakeholder and media audiences.
  • Develop clear and consistent organisational messages.
  • Understand the basics of press releases and media communication.
  • Recognise the role of PR in reputation and crisis management.
  • Evaluate basic PR activity using appropriate measures.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.