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Online CPD Course

Search Engine Optimisation Basics

Learn the fundamental principles of search engine optimisation (SEO) and how to improve website visibility in search engine results.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-006

Search Engine Optimisation Basics

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to search engine optimisation (SEO) basics. It covers how search engines work, keyword research, on-page optimisation, technical SEO, user experience, content quality, backlinks, local search considerations and measuring SEO performance. Learners will understand how SEO contributes to increased website traffic and online visibility.
Learning Outcomes
  • Explain the principles of search engine optimisation.
  • Understand how search engines crawl, index and rank websites.
  • Identify suitable keywords for webpages and content.
  • Apply basic on-page SEO techniques to improve visibility.
  • Recognise the importance of technical SEO and user experience.
  • Measure SEO performance using appropriate metrics.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.