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Online CPD Course

Social Media Marketing

Develop practical skills for planning and delivering effective social media marketing campaigns that engage audiences and strengthen brand awareness.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-003

Social Media Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to social media marketing. It covers platform selection, audience targeting, content planning, engagement, scheduling, paid and organic activity, community management, analytics and social media best practice. Learners will understand how social media supports marketing objectives and customer relationships.
Learning Outcomes
  • Explain the principles of social media marketing.
  • Select appropriate social media platforms for target audiences.
  • Create engaging content that supports marketing objectives.
  • Manage online communities professionally and responsibly.
  • Measure campaign performance using social media analytics.
  • Apply ethical and professional standards when using social media for marketing.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.